From Don Markstein's Toonopedia: http://www.toonopedia.com/rockbull.htm

"The formula was simple. Rocky the Flying Squirrel (aka Rocket J. Squirrel) and his buddy, Bullwinkle J. Moose, repeatedly got involved in outlandishly silly adventures, full of cliffhangers and slam-bang action, and the adventures all had the same pair of bad guys — Boris Badenov and Natasha Fatale. That took care of two 3.5-minute segments per half-hour show. The rest consisted of such series as Fractured Fairy Tales, Peabody's Improbable History, Aesop & Son, Dudley Do-Right of the Mounties, and George of the Jungle.

Verbal interplay is what made this series shine. Voice actors June Foray (Tweety Bird's Granny), Bill Scott (George of the Jungle), and Paul Frees (Ludwig von Drake) in the major roles (Rocky/Natasha, Bullwinkle, and Boris, respectively); and Hans Conried, Daws Butler, William Conrad, Charles Ruggles, and Edward Everett Horton in the minor ones, brought the clever and sometimes slyly subversive scripts to life.

And it's a good thing something did, because the animation was pretty dead. It was exported to Mexico's Gamma Productions (which later did such U.S. series as King Leonardo), and was so limited, the series was compared to "illustrated radio". Budgets were low, and quality control virtually nonexistent."

Of course the animation was ... for lack of a better word ... "bad."

Hey ... If you want beautifuly rendered lush animation ... go rent Fantasia. If you want good jokes and really painful puns ... You can't beat Rocky & Bullwinkle.

Bullwinkle: "Don't worry Rocky, I'll think of something."
Rocky: "I don't think I can wait that long."

Bullwinkle: "I'm going over there and giving them a piece of my mind."
Rocky: "That's what I like about you. No matter how little you have, you're always willing to share."

Cartoons are for Kids Dept? You be the Judge.

Exhibit "A"

[Rocky and Bullwinkle have brought an old model ship to an antique dealer]

Rocky: Bullwinkle, this ship is covered in rubies and look what's written on the side! O-Mar Khay-yam. Bullwinkle, do you know what this is?

Bullwinkle: Well, if you're waiting on me to say it, I won't.

Antique Dealer: Me neither.

Rocky: OK, then this must be ... [pause]

Rocky: "The Ruby Yacht of Omar Khayyam".

Bullwinkle, Antique Dealer (groaning): OOOOH!

Exhibit "B"

In this same episode of The Ruby Yacht of Omar Khayyam, Rocky & Bullwinkle are wandering through a street bazaar and pass a large hole in the ground with a sign that says, "Snake Pit." Bullwinkle leans over and say, "Hullo Olivia."

Now then ...

How many "kids" have read Rubáiyát of Omar Khayyám or know that Olivia de Havilland starred in the 1948 film, The Snake Pit?

I rest my case.

One of best character names was lion tamer whose name, instead of Clyde Beatty, was Claude Badly.

Rocky: Bullwinkle, did you forget the plot again?
Bullwinkle: In a word, you said it.
Rocky: That's three words.
Bullwinkle: I'm a heavy tipper.

Bullwinkle: I'd like to apply for a job as an usher?
Boris: What experience have you had?
Bullwinkle: I've been in the dark for most of my life.

Bullwinkle: [explaining the components of a stereo system] This is the amplifier, which amplifies the sound. And this is the preamplifier, which, of course, amplifies the pree.

Bullwinkle: But here, cleverly disguised as a bomb, is a bomb.

Rocky: (recognizing Boris Badenov's voice) That voice. Where have I heard that voice before?
Bullwinkle: In about 365 other episodes. But I don't know who it is either.

That's enough.